Mission And Vision

Why, who and how?


Amazing collections
We are proud to care for the world’s greatest football collection - over 140,000 items - including the FIFA Collection.

Great exhibitions
We explore football - past and present - through world class exhibitions, looking at the game from every angle, telling the stories that matter to all of us.

Football changes lives
We use the power of football to improve people’s lives, through our outstanding learning and community programmes.

Superb service
We provide superb service to our visitors in all that we do.


Why does The Museum exist?
The National Football Museum exists to explain how and why football has become ‘the people’s game’, a key part of England’s heritage and way of life. It also aims to explain why England is the home of football, the birthplace of the world’s most popular sport.

Who is the Museum for?
The Museum is for everyone, regardless of age, gender, disability, sexuality, religion or any other factor.  It is not just for those who are interested in or passionate about the sport.

NFM aims to be the first point of contact with football for non-fans and an introduction to wider aspects of culture and history for football fans.  NFM has a particular focus on those sections of the community that do not usually visit museums and galleries.

The Museum has a long-term mission, a responsibility to protect football’s heritage and culture for future generations as well as current audiences.

How does the Museum achieve its goals?
The Museum seeks to achieve this by undertaking the following seven Strategic Aims:

Collections development
Developing the finest and most significant collection of objects and associated evidence connected with the development of football around the world.

Collections management
Protecting this important part of our cultural heritage for the benefit of all, both now and in the future.

Research
Researching the collection to explain how and why football has become the most popular sport in the world, in partnership with academics and academic institutions around the world.

Interpretation
Interpreting the collection in an entertaining and informative way, primarily through exhibitions, events, publications and online resources.

Learning and community
Providing exciting, attractive and relevant learning programmes, for learners of all ages and levels of attainment.

Marketing and customer care
Marketing our services effectively and responding to audience needs through appropriate marketing research; satisfying customers with a level of visitor care which exceeds their expectations.

Commercial
Maximising commercial activity and the proportion of revenue that is self-generated, to improve financial sustainability.

The Future
The National Football Museum (NFM), the permanent home of the FIFA Collection, is the leading museum of its kind in the world. The relocation of the National Football Museum to Manchester and the creation of a new public face of the Museum will enable NFM to reach a much greater audience. It will also enhance NFM’s profile, nationally and internationally.

The partnership with Manchester City Council is a landmark in the development of the NFM and will enable the organisation to fulfil its outstanding potential by building on its previous success in Preston.

NFM will continue to work in close partnership with the major national and international football bodies, to reflect and celebrate their history, including FIFA, UEFA, The Football Association, the Premier League, the Football League, the PFA and the League Managers Association. NFM will also continue to celebrate key anniversaries and milestones in the history of the major football bodies, such as the 150th anniversary of the FA in 2013 and the 125th anniversary of the Football League, also in 2013.

The world’s greatest football collection should be enjoyed by a global audience and there is great potential for the Museum to further develop and deliver its services, not just in Manchester, but across the country and around the world. This will be through a wide variety of services, including collection loans, research publications, touring exhibitions, learning materials and online resources. While Manchester will be the headquarters, the Museum has a vision to develop further permanent museum sites in England and around the world. The National Football Museum in Manchester can become the hub of a global museum of the global game.

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