Please note: Until 23 December our shop is open 9am - 5.30pm every day and our cafe opens at 8am - 5.30pm Monday - Saturday 9am - 5.30pm on Sundays

Mission & Vision

Why does The Museum exist?
The National Football Museum exists to explain how and why football has become ‘the people’s game’, a key part of England’s heritage and way of life. It also aims to explain why England is the home of football, the birthplace of the world’s most popular sport.

Who is the Museum for?
The Museum is for everyone, regardless of age, gender, disability, sexuality, religion or any other factor.  It is not just for those who are interested in or passionate about the sport. The National Football Museum aims to be the first point of contact with football for non-fans and an introduction to wider aspects of culture and history for football fans.  It has a particular focus on those sections of the community that do not usually visit museums and galleries.

The Museum has a long-term mission, a responsibility to protect football’s heritage and culture for future generations as well as current audiences.

Amazing collections
We are proud to care for the world’s greatest football collection – over 140,000 items – including the FIFA Collection.

Great exhibitions
We explore football – past and present – through world class exhibitions, looking at the game from every angle, telling the stories that matter to all of us.

Football changes lives
We use the power of football to improve people’s lives, through our outstanding learning and community programmes.

Superb service
We provide superb service to our visitors in all that we do.