Mission Statement

Why does The Museum exist?

The National Football Museum exists to explain how and why football has become ‘the people's game', a key part of England's heritage and way of life. It also aims to explain why England is the home of football, the birthplace of the world's most popular sport.

Who is The Museum for?

The Museum is for everyone, football fans and non-fans alike. People without a keen interest in football will enjoy finding out why so many people are so passionate about the game.

The Museum is for everyone, regardless of age, gender, disability, sexuality, religion or any other factor. The Museum seeks to explain the meaning of football in society: what deeper truths about us as human beings can the fascination for the game reveal?

How does The Museum achieve its goals?

The Museum seeks to achieve this by undertaking the following seven key aims:

Developing the finest and most significant collection of objects and associated evidence connected with the development of football around the world.

Protecting this important part of our cultural heritage for the benefit of all, both now and in the future.

Researching the collection to explain how and why football has become the most popular sport in the world.

Interpreting the collection in an entertaining and informative way, primarily through exhibitions, events and publications.

Providing a range of educational opportunities based on the collection, for learners of all ages and levels of attainment.

Satisfying customers with a level of visitor care which exceeds their expectations.

Managing our resources effectively and creatively, to be innovative and to continue to improve the services we offer.