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National
Football Museum sets up links with China
The National Football Museum joined other leading British museums on a successful UK Trade & Investment scoping mission to China.
The purpose of the mission was to offer advice and expertise to museum officials in China in the run-up to this summer's football Asian Cup and the 2008 Olympics.
The 7 day visit was organised by the British Government to promote UK trade and industry. The inclusion of The National Football Museum on the high profile mission is testament to the excellent international reputation it has gained as one of the world's leading sports museums.
Mark Bushell, who represented The National Football Museum on the mission, said:
'We talked about all sorts of topics ranging from how to tell a story. exhibition design, marketing and the best ways of holding people's attention by using interactive methods.'
The British team met China's state administrator of cultural heritage and the country's national tourism administrator and also attended a reception at the British ambassador's residence.
Mr Bushell added:
'The Chinese are looking at their own cultural institutions and want to make them accessible to visitors from all over the world. We at The National Football Museum are only too happy to share our expertise to help them accomplish their goals.'
The National Football Museum joined other leading British museums on a successful UK Trade & Investment scoping mission to China.
The purpose of the mission was to offer advice and expertise to museum officials in China in the run-up to this summer's football Asian Cup and the 2008 Olympics.
The 7 day visit was organised by the British Government to promote UK trade and industry. The inclusion of The National Football Museum on the high profile mission is testament to the excellent international reputation it has gained as one of the world's leading sports museums.
Mark Bushell, who represented The National Football Museum on the mission, said:
'We talked about all sorts of topics ranging from how to tell a story. exhibition design, marketing and the best ways of holding people's attention by using interactive methods.'
The British team met China's state administrator of cultural heritage and the country's national tourism administrator and also attended a reception at the British ambassador's residence.
Mr Bushell added:
'The Chinese are looking at their own cultural institutions and want to make them accessible to visitors from all over the world. We at The National Football Museum are only too happy to share our expertise to help them accomplish their goals.'