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National Football Museum inspires new England shirt
In a new article on the Umbro blog entitled “ The New England Kit: How It All Began ,” Umbro senior designer David Blanch reveals that the inspiration for the new England shirt happened after a trip to the National Football Museum in Preston. One label especially opened their eyes.
“We took a small team of people up to National Football Museum in Preston and our role there was to absorb what the game is really about,” said Blanch. “We were looking at both what football stands for and what is football ‘soul'. One of the football kits that we saw had a great label in it, saying ‘Tailored By Umbro In England', which made us think about why Umbro referenced tailoring in football kits? It became apparent to us that tailoring was a significant part of both Umbro's history and footballs heritage. We went on to put the concept together and brought back ‘Football Tailored' as the inspiration for innovation.”
Umbro will launch the new England kit on 28 March 2009.
Umbro were a sponsor of the National Football Museum's special European Hall of Fame awards in 2008, held in Liverpool as part of the Capital of Culture celebrations.
Label inside a England 1966 World Cup Final squad shirt from the National Football Museum collection.