The National Football Museum (charity number: 1050792) and its subsidiary trading company (no: 07539263) is committed to protecting and respecting your privacy and the personal data we may collect about you when you interact with us. This Privacy Notice outlines what information we keep and how we use it.

The National Football Museum is registered with the Information Commissioner’s Office, and we follow current UK and EU data protection law under the General Data Protection Regulation (GDPR).

GDPR requires the data processor (the National Football Museum) to manage your personal data under the following controls:

  • Lawfulness, fairness, transparency
    • Purpose limitation
    • Data minimisation
    • Accuracy
    • Storage limitation
    • Integrity and confidentiality

Under GDPR we are also required to define the lawful basis for processing your personal data. It is a requirement that at least one of the following can be considered the lawful basis for the collection, storage and processing of your data:

  • A. Consent, clear and unambiguous for a defined purpose.
    • B. Required for a contract / purchase or transaction.
    • C. Legal requirement.
    • D. In the interest of the person
    • E. In the public interest
    • F. Legitimate interest of the organisation

We will never sell your data and will only ever share it as detailed in this notice. If you have any questions regarding our privacy and data protection policies, please contact


You don’t have to create an account or provide us with any personal information to use our website. However, we may ask for some personal details for the following:

  • To purchase an admission ticket
    • To buy from our online shop
    • To subscribe to our newsletters

When we ask for your contact details we will always ask if you wish to receive any further communications from us and what kind of communications you wish to receive. We will never share your details with any third parties unless we have specifically asked for your permission to do so.

Unless you have specifically ‘opted in’ to receive further information from us, we will only contact you to fulfil any contracts or services you have requested from us (for example purchasing an item from our online shop or sending you a ticket for admission or an event), or to notify you about a change to any aspect of our service.


When you visit and browse our website the following information is received: anonymised details of your IP address, browser type and operating system and the web pages you visited.

Our website uses ‘cookies’ which are text files placed on your computer when you visit a website. Cookies help us understand how you use our website. They don’t collect personal data, only the data created by your browsing. We use Google Analytics to collect this data which may include: which pages you see, how long you stay, if you visit the website again, which country or city you are browsing from and the age and interests of our users. This information may be used by us to see how our website is being accessed by our visitors which helps us understand the effectiveness of our website and improve our marketing.

Our website may occasionally provide links to third party websites. Please be aware that these sites will have their own privacy policies and if you follow a link, the National Football Museum cannot accept any responsibility or liability for these policies.


We use Quaytickets to facilitate the purchasing of tickets for general admission to the museum. This system securely captures your name, address, email address, contact phone number and payment details and allows us to have a record of your ticket purchase. We will only contact you should there be a problem with your booking or to issue a refund. We will not contact you for any other purposes unless you have given us permission to do so.

You can find out more about Quaytickets and how they use data here:

On occasion we may use Eventbrite to issue tickets for events. This captures your name and email address and allows us to have a record of your ticket purchase. We will only contact you should there be a problem with your booking or to issue a refund and will not contact you with any future information unless you have given us permission to do so.

You can find out more about Eventbrite and how they use data here:


We use Shopify for our online retail store, where customers can browse and purchase items from our product range. This e-commerce platform captures your name, address, card payment details, email address and telephone number, which enables us to post your items and keep in contact in case there are any issues with your order. We will not contact you for any other purposes unless you have given us permission to do so.

You can find out more about Shopify and how they use your data here:

On occasion we may need to use WorldPay services to process card payments in the unlikely event that Shopify services are temporarily unavailable.

You can find more information of WorldPay privacy and how they use your data here:

We have a number of suppliers who delivery directly to customers on our behalf, we only share information relevant to that purpose.


Should you wish to receive further information about the National Football Museum, our main method of communicating with you will be by email newsletters. We will only send you emails about the museum and its services (including our communities programming, shop, café and venue hire), and occasionally what else is happening in Manchester. This may include new exhibitions and events, discounts, offers and general museum news. We may occasionally ask you to take part in a survey to help us improve what we do at the museum.

You can opt out at any time via the unsubscribe link included in every email. We use software called Mailchimp to send our newsletters. We use this to help us monitor how often newsletters are opened and to see whether you look at any pages of our website as a result of receiving a newsletter. This helps us understand whether our newsletters are useful to you and how we can improve them.

You can find out about Mailchimp and how they use data here:


We may send you information via social media if you’ve registered an interest on any of our social media channels. If you email us, contact us by telephone or fill in a form at the museum we will only contact you about your specific question or query and in the way you wish us to contact you.


CCTV has been installed to meet the legitimate aim of improving the safety of all staff, volunteers, visitors, partners and contractors by reducing the risk from criminal activities including: violence, anti-social behaviour, theft of monies / stock / collection items and terrorist attack.


We do not store your data longer than we need to, to achieve the purpose it was collected for. This may include providing you with the goods or services requested, to administer your relationship with us and to ensure we remain compliant with GDPR.

To request a copy of your data held by the National Football Museum please contact or by post to the Data Protection Officer, National Football Museum, Cathedral Gardens, Manchester M4 3BG. We do not store information that is considered to be sensitive personal data under the terms of the Data Protection Act and GDPR.

An organisation normally has to respond to your request within one month. If you have made a number of requests or your request is complex, they may need extra time to consider your request and they can take up to an extra two months to respond. If they are going to do this, they should let you know within one month that they need more time and why.


In most circumstances, they should give you a copy of your personal information free of charge. However, an organisation can charge a reasonable fee to cover their administrative costs – if they think your request is ‘manifestly unfounded or excessive’.

They can also charge a fee if you ask for further copies of your information following a request. If an organisation can charge a fee, the one-month time limit does not begin until they have received the fee.


Any changes we make to our Privacy Notice will be posted on this web page. The last update was made in October 2022 and as a minimum will be reviewed every two years, or more frequently in line with changes in legislation.

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