National Football Museum Privacy Policy


The National Football Museum is committed to protecting and respecting your privacy. This policy outlines what information we keep and how we use it.


You don’t have to create an account or provide us with any personal information to use our website.  However, we may ask for some personal details for the following:

  • To buy from our online shop
  • To subscribe to our newsletters
  • To purchase an admission ticket

When we ask for your contact details we will always ask if you wish to receive any further communications from us and what kind of communications you wish to receive.  We will never share your details with any third parties unless we have specifically asked for your permission to do so. Unless you have specifically ‘opted in’ to receive further information from us, we will only contact you to fulfill any contracts or services you have requested from us (for example purchasing an item from our online shop or sending you a ticket for admission or an event), or to notify you about a change to any aspect of our service.

When you visit and browse our website the following information is received: anonymised details of your IP address, browser type and operating system and the web pages you visited.

Our website uses ‘cookies’ which are text files placed on your computer when you visit a website. Cookies help us understand how you use our website. They don’t collect personal data, only the data created by your browsing.  We use Google Analytics to collect this data which may include: which pages you see, how long you stay, if you visit the website again, which country or city you are browsing from and the age and interests of our users.  This information may be used by us to see how our website is being accessed by our visitors which helps us understand the effectiveness of our website and improve our marketing.

Our website may occasionally provide links to third party websites. Please be aware that these sites will have their own privacy policies and if you follow a link, the National Football Museum cannot accept any responsibility or liability for these policies.

Email marketing

Should you wish to receive further information about the National Football Museum, our main method of communicating with you will be by email newsletters.  We will only send you emails about the museum (and occasionally what else is happening in Manchester), including new exhibitions and events, discounts, offers and general museum news.  We may occasionally ask you to take part in a survey to help us improve what we do at the museum.  You can opt out at any time via the unsubscribe link included in every email.  We use a program called Mailchimp to send our newsletters. We use this to help us monitor how often newsletters are opened and to see whether you look at any pages of our website as a result of receiving a newsletter. This helps us understand whether our newsletters are useful to you and how we can improve them. You can find out about Mailchimp and how they use data here:

Admission Tickets

We use Quaytickets to facilitate the purchasing of tickets for general admission to the museum. This system securely captures your name, address, email address, contact phone number and payment details and allows us to have a record of your ticket purchase. We will only contact you should there be a problem with your booking or to issue a refund. We will not contact you for any other purposes unless you have given us permission to do so.
You can find out more about Quaytickets and how they use data here:

On occaasion we may use Eventbrite to issue tickets for one-off events. This captures your name and email address and allows us to have a record of your ticket purchase. We will only contact you should there be a problem with your booking or to issue a refund and will not contact you with any future information unless you have given us permission to do so You can find out more about Eventbrite and how they use data here:

You are entitled to view, amend or delete any of the personal information that we hold. If you have any cause for complaint about the way your data is being used, please contact

Other forms of communication

We may send you information via social media if you’ve registered an interest on any of our social media channels.  If you email us, contact us by telephone or fill in a form at the museum we will only contact you about your specific question or query and in the way you wish us to contact you.

COVID-19 Test and Trace

The opening up of the economy following the COVId-19 outbreak is being supported by NHS Test and Trace. The National Football Museum is required to assist this service by keeping a temporary record of our visitors for 21 days and assist NHS Test and Trace with request for that data if needed. This could help contain clusters or outbreaks. We will be doing this through our ticketing purchasing system facilitated by Quaytickets, and will only share relevant information, if approached, with the regulatory body responsible. If a visitor informs us that they do not want their details shared for the purposes of NHS Test and Trace, they can choose to opt out by emailing If they do so we will not share their information with NHS Test and Trace.
You can find out more about NHS Test and Trace and how they use data here:

If you have any questions or comments about our privacy policy please email:

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